President of a local commercial construction company by the same name, Jimmy Hightower has teamed up with yacht designer and builder Jesse Rhodes to pursue his dream of building custom yachts. Brainstorm's objective was to develop a website that not only provided information to the prospective consumer, but to provide viewers with visual details outlining the intense process of designing and building these beautiful vessels. One of the main features of the Hightower Boatworks site is the "Boats" link, which uses Brainstorm's own gallery software application to connect each boat to a selection of photographic images. The blog feature allows Hightower to continually post new information as it comes available. Both features can easily be updated by Hightower staff, eliminating the need to contact a Brainstorm programmer for small changes and additions.