WEBSITE DEVELOPMENT PROCESS
The following outlines our web-development process, which can be broken down into several logical components:
GOALS - The first priority is to establish the goals of the project. This is where we ask such questions as: What is the target market? What benefits will this site provide them? And, What are the expected outcomes of this project?
STRUCTURE - The next step is to outline the site's content structure and navigation requirements. This may include both public and administrative-only components. Is this website going to include an online marketplace? Will it need to updated regularly, or will it remain somewhat static, once complete?
TIMELINE - In this phase, a timeline is developed and a production schedule implemented. This assures that the client's project remains on schedule, and it assists the Brainstorm team in managing its work flow.
DESIGN PHASE - The design phase begins with a face-to-face meeting between the client's project-managers, and our management team, including the Artistic Director. A home-page design preview is created for the client's review. Several options may be presented, based on the client's input and/or previous branding materials. Once approved, Brainstorm begins creating proofs for each significant page on the website.
CONTENT COLLECTION - Once the site structure is finalized, the client is requested to submit content, itemized by page. This may include both pictures and text.
PRODUCTION - The content is then passed on to our development team to create the actual web-pages. Each business or individual's website has different functional requirements. Those components selected during the planning process are now added by our development team.
QUALITY CONTROL - Each client's project is assigned a dedicated Project Manager. Their job is to advocate for the client throughout the web-development process.
LAUNCH - Once all the pages have been designed and built, software applications developed and installed, and the overall site has been approved by the client, the site is launched publicly. A press-release is written by Brainstorm's marketing team and sent to every appropriate print-publication in the region. We then create an e-flyer which is sent to each of our contacts, announcing the new website.
ONGOING SUPPORT - Brainstorm remains available to the client following the launch of the site, through maintenance, technical support, updates, and improvements.